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Post-hoc Analysis of InstaWifi’s Launch

July 27, 2012 9:00 am by

Launching My First Android App Ever

On July 24th, I launched InstaWifi, my first Android app into the market. InstaWifi enables you to connect and share wifi networks instantly with the people who you care about. It was my first Android app that I released in the market, and I was pretty excited to see how it would turn out. It’s quite amazing if you think about it, that a random guy (like me) behind a computer screen today in 2012, can reach out to an audience of thousands of people on the Internet to announce a new product. It’s a random thought but a powerful one — a thought that reminds us of how closely connected we are to other people in this world.

My marketing strategy was simple for InstaWifi, generate viral growth on social networks, and reach out to several news sources online to get some big pageviews so that it will trickle down to smaller blogs, news sources, and social networks. The best strategy, however, is to just make a solid polished app and one that actually solves a problem for users. Without a good implementation, it doesn’t matter how big your budget or effective your marketing strategy is.

This article will be doing a deep dive on the numbers and stats of InstaWifi’s launch for those people out there who are curious on what it’s like to launch an Android app and how successful InstaWifi was.



Jesse is a software engineer at Facebook, who just graduated from UC Berkeley. Passionate about mobile technology and entrepreneurship, he started his own blog as a home for his tutorials, projects, and random thoughts. Follow him on Facebook to stay updated on his latest tutorials and projects.